What they say:
The foundation’s light, smooth texture glides on easily to give a 100% pore-less coverage with an even, flawless, natural-looking finish. It it contains radiance pearls to help illuminate skin with a gorgeous, healthy-looking glow. The high-tech formulation features peptides, which helps increasing skin elasticity, so it can recover and bounce back more quickly. As a result, skin looks more radiant and fresh. Finally because the future beauty of your skin is all-important, Wake Me Up Foundation is the first Rimmel foundation containing an SPF 15 to help protect it from the sun’s damaging rays."
The foundation is packaged in a glass bottle with a handy pump which is great. The formula is light and smooth and aims to give a 100% pore-less coverage for a flawless and natural looking finish. The formulation of the foundation contains peptides to help increase skin elasticity so it can recover quickly. There are 5 shades available and True Ivory suited me best.
Swatch - the shade doesn't look like it matches my colour but my face is more tan:
FOTD using just Wake Me Up foundation, some mascara, blush and pink lippie on 4 hours sleep (!!!):
Overall: I am really enjoying the Rimmel Wake Me Up Foundation! I don't really know how "awake" it makes me look as I still look sleepy haha but it definitely gives me a really lovely glow and gives my skin a wonderful dewy finish. It is very natural looking and I'd say gives a medium to full coverage. I don't need concealer with it if I'm having a good skin day either!
It blends beautifully and True Ivory is a very good match for my skintone. I like that it contains SPF (the first Rimmel foundation to!) and the wear is excellent for me - it consistently lasted 10+ hours for me so basically a full work day plus dinner. I am loving the price point for the foundation too, $20 is EXCELLENT!
The major downside is the CRAZY amount of shimmer through it. In sunlight I feel like a vampire from Twilight! All sparkly like the gorgeous Edward Cullen haha. If there was less shimmer it would be an overall winner but it's just way too shimmery. There's a slight scent to it which isn't too overpowering but some people may find it annoying. The shade range is very limited so for very fair and darker skin ladies you'll have a hard time finding a shade unfortunately. That's what I dislike the most about drugstore foundations.
Details: The Rimmel Wake Me Up foundation is available now from David Jones, Kmart, Target, Coles, Big W, Woolworths, Chemist Warehouse, Priceline, Priceline pharmacy and selected pharmacies nationally for $19.95.
Have you tried it out yet? How to combat the shimmery-ness? Thanks for looking as always!
The product featured in this post was provided to me for consideration but this in no way influenced my review in any way. As always, my reviews are my 100% honest opinion. My Disclosure Policy can be viewed here.